Job Description

Requisition ID 76384 - Posted 11/02/2018 - Mexico

Requisition ID: 76384

Position Summary

Is responsible for maintaining and developing the business and operational relationship of Andeavor Mexico with the  ARCO brand, as well as any other branded partners. Ensures successful delivery of all customer value proposition elements and related marketing programs that grow brand equity within the North West Mexico area.  Implements corporate brand strategy and manage the financial performance to ensure maximum sales and profitability to Andeavor Mexico.  Manages the development of all consumer-facing marketing communication efforts including, but not limited to creative development, promotions, costumer media plans, and consumer market research. Visits dealers on-site to monitor that the services offered adhere to the contract and established branding guidelines. Assessments and scorecards will be provided to ensure any gaps are identified and rectified in order to protect Andeavor’s reputation and drive affinity for the brand.

Key Responsibilities

  • Acts as Andeavor Mexico representative with ARCO, by maintaining and developing a good working relationship with customers and key accounts
  • Oversees the execution of approved advertising campaigns for branded channels of trade and executes regional promotions 
  • Ensures that sites to be submitted as potential ARCO meets the minimum approved criteria
  • Prepares Branding Form in conjunction with wholesaler to request approval of a new ARCO site
  • Maintain strong supplier - customer interface across the branded channels of trade
  • Monitors for compliance with brand, image and trade standards
  • Works collaboratively to resolve discrepancies and/or disagreements regarding brand representation, operating processes and procedures
  • Understands, reviews, and explains contracts to ARCO operators, as required 
  • Educates audiences on changes to terms of contract and branding guidelines to ensure coherence 
  • Maintains key contacts with customers to help grow branded contract volume volume across MW Mexico
  • Participates in contract negotiations for Mexico to insure that branded customers and corporate objectives are met
  • Ensures the achievement of brand standard requirements by performing evaluations of brand adherence, tracking results and recommending improvements
  • Evaluates regional market economics on a periodic basis to assess contract performance and to modify marketing programs and contract pricing if deemed necessary
  • Develops and manages budgeting and forecasting for volume/margin, operating expenses, and capital budgets for branded channels
  • Acts as liaison with corporate Marketing area as needed to accomplish goals and objectives
  • Prepares management reports, forecasts, analyses, etc. and assists with input for budgeting and forecasting as needed
  • Supervises the development of pricing strategies to maximize returns
  • Ensures products are appropriately priced for designated areas
  • Coordinates and serves as marketing liaison with the corporate Marketing Services to insure that regional marketing areas are meeting corporate objectives within company policy guidelines

Education and Experience

  • Minimum undergraduate degree in Business Administration, Marketing or Engineering required, with emphasis on Brand Management
  • Master’s degree preferred
  • Minimum 10 years of brand, marketing, or advertising experience in downstream oil industry required
  • Proven ability to create, lead and execute brand marketing strategy
  • Firm understanding of the Product Management Lifecycle
  • Knowledge of cultural subtleties regarding communications in North Mexico 
  • Ability to build sustainable relationships with key partnering entities to direct programs effectively and efficiently
  • Is proactive, customer-focused and results-oriented
  • Ability to interface with a variety of people with different technical levels and educational backgrounds
  • Demonstrated experience driving revenue results
  • Analytic abilities and data visualization skills
  • Ability to develop new ideas and creative solutions
  • Ability to work as a team member with a diverse group of people
  • Excellent written and oral communication skills
  • Must be fully proficient in English and Spanish in a professional environment

 

 

 

Andeavor, formerly Tesoro, is a premier refining, marketing and logistics company in the western United States. Our Company operates 10 refineries with a combined capacity of approximately 1.2 million barrels per day, an extensive logistics network, and a retail-marketing system that includes approximately 3,000 retail stations marketed under multiple well-known fuel brands. We employ more than 13,000 talented people.

 

Our strength lies in our investment in employees and in their future. We measure success not only by the products we bring to our customers, or the financial results we deliver to our shareholders, but also by remaining true to our core values of safety and environmental stewardship, respect and integrity.

 

Discover your strengths and invest in your future by applying today.

 

Employees must be able to perform the essential functions of the job with or without reasonable accommodation.

Equal Opportunity Employer: Vet / Disability

 

 

 

 

 

 

 

 

 

Posting Notes:  || Tijuana || Mexico || Mexico (MX) || SF:LI-JR-1 || |Commercial || 22025 ||

Application Instructions

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